EDUCATION
Marketing Major (Anticipated Graduation: May 2021) 3.01 GPA in Core Business Curriculum
Relevant course work
Business Ethics
Marketing Research
Consumer Behavior
Marketing Management
Professional Selling
Integrated Marketing Communications
Digital Marketing
Microsoft Excel Business Applications
Philosophy of the Human Person and Ethics
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The University of St. Thomas
During the fall semester of 2020, I along with four other group members were tasked with producing a comprehensive digital marketing plan for this business. With extensive research into the demographics of the customers, along with ways to introduce a loyalty program, promotional texts and emails, and an in-depth plan on how and when to release these new features. After three months of work, our presentation is able to be viewed by clicking the "Learn More" and our full fifty-page workbook can be seen by clicking the image above
Billy's On Grand
This was a semester-long project looking at a small regional cookie store and cookie dough distributor. We were tasked with seeing if expanding the cookie dough distribution from restaurants to individual households was a viable and profitable option. We had to deal with the ever-changing Covid-19 impacts which drastically changed our numbers and the end verdict for the project. Linked will be a sample of this project work
T-Rex Cookies
I along with my group are tasked with introducing a new product line for an existing company. With demographics, supply chain availability, types of marketing, and overall cost in mind, we are creating a 20-minute pitch for our new product. The end goal is for this to be approved. Full product pitch is available by clicking the "Learn More" button
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